Merchandising: Netflix Next?

Posted: October 18, 2017 in Uncategorized


Netflix added 5.3 million subscribers in the past three months, bringing its total to 109 million subscribers. Netflix currently generates most of its revenue from streaming, but it recently entered into a partnership with Target that could mark the birth of an important new business for the company: licensed merchandise. As Netflix continues to invest heavily into original content, it creates immensely popular brands that might as well be monetized in every possible way. During an interview CEO Reed Hastings changed into an “ugly Christmas sweater” that was immediately recognizable for fans of the hit show “Stranger Things”. “We’re learning how to do merchandising”, Hastings noted and, as the chart above illustrates, that lesson could prove very worthwhile in the long run. Licensed merchandise is a billion-dollar business and Netflix’s growing portfolio of cult shows and characters should be easily marketable.


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Image  —  Posted: October 16, 2017 in Uncategorized

Donald Trump and Hip Hop Music

Posted: October 14, 2017 in Uncategorized

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Donald Trump used to be a hip hop icon — then he became President. See this article, “How hip hop turned on Trump and settled for Clinton.” 

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Masters of Pope: Music Moguls

Posted: October 12, 2017 in Uncategorized

Millennials and Brands

Posted: October 11, 2017 in Uncategorized

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Netflix is the most talked-about brand among millennials, followed by Facebook and Apple, according to a UK survey. See the article and survey results here.


Image  —  Posted: October 10, 2017 in Uncategorized