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As the chart illustrates, Facebook has had tremendous success selling personalized ads over the past few years. In 2017, the company accounted for 20 percent of the global online advertising market, second only to Google, arguably the one company sitting on an even larger trove of personal data.

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In the movie industry, critical acclaim and commercial success often don’t go hand in hand. As the chart above illustrates, most Best Picture winners of the past ten years didn’t sell nearly as many tickets as the respective year’s biggest box office hit. The last true blockbuster to win the Oscar for “Best Picture” was the third and final part of Peter Jackson’s “The Lord of the Rings” trilogy, which raked in $1.1 billion at the box office worldwide.

The App Economy

Posted: March 7, 2018 in Uncategorized

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The App Store has more than two million apps and many third-party developers have made a fortune building apps for Apple’s mobile ecosystem. As the chart above illustrates, iOS developers have earned more than $86 billion since the App Store’s inception in 2008, the starting point of what has been the gold rush of the early 21st century.

Spending on Television

Posted: March 2, 2018 in Uncategorized

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The chart above explains, in part, the high quality of so many television dramas these days. But can the “golden age of television” last?

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See this article on how the “golden age of TV”, with fierce competition between Netflix, Amazon and Apple, is driving up production costs — reaching $20 million per episode.

How to Measure TV Audiences?

Posted: February 9, 2018 in Uncategorized

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The TV-advertising industry is wrestling with a massive challenge: how to measure the audience for its shows on digital platforms. See this article, “Nobody seems to know how many people watch TV shows these days — and that should be terrifying for advertisers”. 

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Image  —  Posted: January 23, 2018 in Uncategorized