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See this article on how the “golden age of TV”, with fierce competition between Netflix, Amazon and Apple, is driving up production costs — reaching $20 million per episode.

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How to Measure TV Audiences?

Posted: February 9, 2018 in Uncategorized

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The TV-advertising industry is wrestling with a massive challenge: how to measure the audience for its shows on digital platforms. See this article, “Nobody seems to know how many people watch TV shows these days — and that should be terrifying for advertisers”. 

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Image  —  Posted: January 23, 2018 in Uncategorized

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Being the most popular music streaming service in the world, there is probably no better company than Spotify to crown the song of the year. And so it has become a nice tradition for the Swedish company to publish its Year in Music list every December, treating us to some interesting insights about what the world was listening to in the year gone by.

According to this year’s list, Ed Sheeran was clearly the most popular artist of 2017. Not only did the British singer-songwriter single-handedly rack up 6.3 billion streams this year (Drake clinched number one with 4.7 billion streams in 2016), he also took home the trophies for the most streamed album (Divide – 3.1 billion streams) and the most streamed song (Shape of You – 1.4 billion streams). See “Spotify’s most streamed artists of 2017″.

As the chart above illustrates, the most-streamed songs of the past five years also tell us something about the increase in music listening on Spotify. While Macklemore & Ryan Lewis’ “Thrift Shop” was the most-streamed song of 2013 with “just” 160 million streams, this year’s smash hit from Ed Sheeran was played nearly nine times as often.

Digital Killed the TV Star

Posted: December 6, 2017 in Uncategorized

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In 2017, worldwide digital ad spend finally beat TV. Digital ad spend reached $209 billion worldwide while TV ad spend stood at $178 billion this year. And the upward trend in digital ad spend is likely to increase, reaching a possible $348 billion in 2022, while TV could stall.

Google and Facebook Duopoly

Posted: December 4, 2017 in Uncategorized

Screen Shot 2017-12-04 at 13.18.47 According to the Financial Times, Google and Facebook are set to attract 84 per cent of global spending on digital advertising, excluding China, in 2017, underscoring concerns that the two technology companies have become a digital duopoly. See the article here: “Google and Facebook dominance forecast to rise.”

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Sites like Vox, BuzzFeed and Mashable once seemed poised to overtake their peers in print. No longer. See this article in The Economist: “Digital news outlets are in for a reckoning.”