Economics of Web Celebrity

Posted: October 31, 2015 in Uncategorized

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While superstars such as Beyoncé and Taylor Swift use the social media to promote themselves, the Internet has lowered entry barriers and democratized the “fame game”. Today the Web has its own sphere of celebrities in all areas — comedy, beauty tips, music, even animal stars. Some of them are getting rich.

See this article “The Weird World of Internet Celebrity” and this list of web celebs. Here is a list of the “10 Most Influential YouTube Stars Amongst Adults“. For earnings, see “The Richest YouTube Stars by How Much Money They Make” and “What a YouTube Star Pulls In“. For the earnings of animal celebs like Grumpy Cat, see “5 High-Powered Animal Celebrities Who Earn More than You Do“.

Musicians and bands are also using the web to get recognition and fame. One is Car Seat Headrest. See this article in the New Yorker: “Car Seat Headrest Grows up on Bandcamp” and “The New Wave of Pop Stars Created by YouTube“.

One of the most famous and richest YouTube stars is PewDiePie. See “YouTube gaming star PewDiePie earned $7 million in 2014” and “YouTube star PewDiePie responds to haters“. Below is a PewDiePie video.


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